Description: This article presents the idea that a New Product Notebook, which contains all of the aspects of a product's development and is accessible to all involved, can make the product development process more efficient.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This is an editorial about the new format of the newsletter and impetus behind it.

Description: The chairperson for the marketing and distribution section discusses the section welcome call and outline future topics and themes for the year head.

Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: As actuaries, we’re trained to see patterns in numbers and to design solutions that mitigate risk. But I can tell you from experience that while quantitative analysis and modeling are critical actuarial tools, looking at the numbers alone can lead to insurance products that don’t succeed in the real world the way the math says they “should.” With new digital technologies, we have more data at our fingertips than ever before, but I believe it’s equally as important to bring qualitative research methodologies into your product development process if you want to design solutions that meet real needs in the market. In this article, Amanda Turcotte shares what happens when qualitative research is neglected or ignored, what happens when you incorporate it into the product design process, and how to implement qualitative research practices in your organization.

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: Chairperson’s column describing the benefits of being a member of the Marketing and Distribution Section and encouraging members to get involved.

Description: This article is about the challenges/opportunities NTM faces with the SOA restructuring.